Media Technologies for Business

Media technologies offer new ways to communicate, collaborate and experience content. However, they also require business leaders to make crucial adjustments to their strategies, culture and systems.

All industries are experiencing disruption but the effects are most apparent in the media. This is the reason why once-mighty giants such as Blockbuster Video and Tower Records have been shut down. Many newspapers are shifting online, and a lot of TV shows are being canceled.

Businesses have to be resilient and flexible in the face of unstoppable disruptive. In addition to embracing technological advancement they must also embrace new ways of collaboration and rely on flexible, integrated systems for quick decision-making and faster results.

Digital media can be described as any type of information that is transmitted via digital data, which in its simplest form is a set of binary signals (zeroes and ones) that are transmitted over satellites or cables, and received by devices that convert them into audio video, graphics, text, and more. This encompasses everything from streaming television and movies on streaming services like Netflix to virtual reality simulators that are used by medical facilities. It also includes websites like Twitter, Facebook, Instagram and Snapchat which allow users to interact with each with each other through posting photos or videos, as well as messages.

Samantha Kutza is pursuing her bachelor’s degree in digital media technology at ESU, and she’s excited about the possibilities for a career that are ahead of her. She credits the program for providing her with a education that is well-rounded and an immersive experience for applying the latest technology in creative media.

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